The history of the brand

During the 2017 edition of France’s largest electronic music festival, Electrobeach, Che Rebel Spirit SAS announced the launch of a new energy drink embodying the symbols of Freedom and Rebel spirit:

A new energy drink targeting a young and outgoing customer base.

In 2017, Che Rebel Spirit™ acquired the exclusive worldwide (except Cuba) licence from Legende Gobal to use and commercialize the photographic work entitled « Guerrillero Heroico » created on March 5, 1960 in Cuba, by Mr. Alberto Díaz Gutiérrez (also known as « Korda »), in association with an energy drink.

By acquiring the exclusive rights to the most famous image of the 20th century, Che Rebel Spirit™ speaks to the youth of the world, thirsty for freedom and adventure, and laying the foundation for a global distribution strategy.