The myth of Che, symbol of revolution

The myth of Che


Idolized by many, symbol of the Cuban revolution and anti-capitalism, the Che is emblematic of the history of the 20th century. Across generations, the Che sparks admiration, passion, and enthusiasm.

There are more books, ads and songs using or paying tribute to his image than any of us could count, making the Che a powerful marketing tool.

Che Guevara will remain the icon of the Cuban revolution, embodying the symbols of freedom and rebel spirit:

« Hasta la victoria siempre !! »